Marketlytics ~ Clarence Ling, Founder and Admitted Lawyer
Please tell us about Marketlytics?
“Marketlytics is a boutique marketing agency focused on marketing law firms on six major online channels, being Google, Facebook, LinkedIn and YouTube Ads, SEO and LinkedIn Outreach. We have been in operation for four years at the time of writing, and serve law firms nationwide of various specialisations, including Australian migration agencies”
What challenges were you facing when you met Clarence from Marketlytics?
“We needed fresh content for our own LinkedIn Advertising campaign. We eat our own bread, butter and cake and use methods reserved for our clients for our own internal marketing. With the advent of OpenAI and development of the Helpful Content Update and subsequent updates from Google, the online marketing landscape has changed drastically within a year from 2022. It is necessary for our advertising campaign to reflect such developments to demonstrate relevance to current affairs and we employ the only 7 copywriting angles in our video scripting. We chose 4 angles to write video scripts on, but needed inspiration to develop the content.
With a few consultations with Reena Strehle from PersonAIgnited, we had our four scripts resulting from ChatGPT prompts. They were near perfection and reflected the four angles we were implementing. The 7 angles included basic to advanced copywriting techniques and contained complex concepts and required deep understanding to implement correctly
How was the transition process & what do you receive?
“Reena has a very succinct but detailed discovery process. Her diverse background and life experience give her an edge over other AI Persona professionals or other prompt engineers who would have trouble digesting and understanding what we want to achieve and our requirements. She absorbed the nuances of our technique quickly, and helped frame it in a way the AI’s machine learning could digest quickly and effectively. The output was near perfection, save for perhaps having to write an introduction to myself and my company to complete the video scripts”
What impact has Reena and PersonAIgnited had on Marketlytics?
“We have dabbled with AI tools and even had a client who teaches students how to code for machine learning and AI, exposing us even to DALL.E earlier than most, but we had no idea the power and potential of AI tools to streamline and expediate our work and processes. It was an awakening and we are taking AI and prompt engineering a lot more seriously as a result”
On an emotional level, what impact has PersonAIgnited had on your life?
“Amazement that AI tools can understand such complex concepts and nuances with the right framing and input. Reena left us in awe at how a true AI Persona Specialist is truly capable of”
Please describe what it’s like to work with Reena and PersonAIgnited?
“Reena is a very good empathetic listener, who has broad life experience but deep understanding and wisdom and she is a very calm, collected person that can be direct and straight shooting when required to get results fast and accurately”
What would have happened if you hadn’t met PersonAIgnited?
“We would have dismissed AI tools as just another fad not based on timeless principles and would have fallen behind with technology and capabilities of our competitors”
Do you recommend PersonAIgnited and Reena Sthrele to other business owners? Why?
“Yes, Reena has had a whole professional career behind her giving her that depth and breadth of experience to relate to all walks of life and high-level thinkers. Because it takes a multi-faceted understanding to be able to develop AI Personas effectively, I feel she would fare better than many of her younger, inexperienced counterparts, who have not experienced life frankly. Therefore, they would be worse than her at being able to understand nuances and abstract concepts that is needed to be able to frame and set up the AI Persona properly. We had worked with other marketers and marketing agencies that dabbled in AI tools but found their output far short of what Reena has produced for us in such a short time. Now we just have to launch the advertising and see the results!”